When I became self-employed 8 years ago, I didn't specialise in any particular area. Over the years I have worked with many different businesses in many different sectors. It's always been exciting to immerse myself in a new industry, to learn all about a new subject, and to apply my knowledge to different markets.
However, while I've always loved the variety, and the flexibility of being my own boss, I've realised that saying 'yes' to any offer of work that came along, (a common trait of the self-employed!) wasn't always making me happy.
I first met Marie Dove through booking my son's birthday party at the wonderful Woodland Adventure Company. As well as helping her husband Adam run the Woodland Adventure Company, Marie was training to be a life and business coach. Once she had qualified, Marie put word out that she was looking for guinea pigs on whom to hone her new skills. I happily volunteered without giving it too much thought, and didn't really think about what it might achieve.
What a revelation! Business coaching is great!
I was at a point where I knew I wanted to make changes, but had so many ideas I didn't know which path to take. A gentle probing into different areas of my life soon clarified what I loved, both in and outside of my work. Also, what I didn't like so much! We talked about where there were areas of potential crossover, and discussed options that could make my work more fulfilling.
The idea of uniting my love of gardening with my career wasn't an entirely new one. I had been toying with retraining as a garden designer for a while. And when I originally chose Little Gem as my business name, it was with full knowledge of the gardening associations. I've always loved visiting gardens with my family, and spend most of my spare time gardening, thinking about gardening, visiting gardens, drinking gin in the garden... you get the idea.
With Marie's help, I gradually unravelled the ball of ideas in my head that had been getting more tangled for around for 18 months, and before I knew it, I had a plan. I'm taking the marketing and communications experience I've built up over the years, and uniting it with my love of gardening, to offer marketing services to horticultural businesses. It feels a little scary to specialise in one area (FOMO), but it also feels right.
Stay tuned to see what will happen next!