Little Gem Marketing

 

Marketing Consultant in York

Copywriting

Copy writing for brochures, websites, sale letters, press releases or blogs is a special skill to make sure you convey the right message to your potential customers.


Little Gem has extensive experience in writing concise copy that brings out the key points for a particular situation. We have had significant successes in writing published press releases, winning Business Award entries, and website copy that has been carefully optimised for seo, without losing the quality of the content for the user.


SEO

If you want people to visit your website, it's important to understand the basic principles of SEO when writing the content. SEO is a set of strategies used to improve the rankings of your website in a search engines rankings. Content should be well written, relevant, engaging, and frequently updated. Title, meta description, and header tags should contain terms that accurately reflect the site content. URLs should be short and should contain relevant keywords.


Content that lacks depth and substance and that uses keywords excessively can be penalised in search engine rankings. Search engines companies are constantly refining their products to reward websites with high-quality content and penalise those that ignore the simple principles of SEO. Content must be written for human beings to read, not search engines. Give people what they want - clear, concise and relevant infomation, and your website will rank well.


Little Gem is experienced in writing concise copy for websites, as well as checking titles, tags and descriptions are all working towards giving the best rankings possible. Contact us for more information.